As a writer, it is necessary not only to consider what you say, but how you say it. To communicate effectively, it isn’t enough to have well organized ideas expressed in complete and coherent sentences and paragraphs. One must also take into account the style, tone and clarity of his/her writing, and adapt these elements to your reading audience. Again, analyzing one’s audience and purpose is key to writing effectiveness. The writer must consider the objective of the document, the context in which it is being written, and who will be reading it in order to choose the most effective language.
Characteristics of Effective Language
Concrete language includes descriptions which create tangible images with details the reader can visualize. Abstract language is vague and obscure, and does not bring to mind specific visual images. Look at the two sets of statements below.