The Kenya Private Sector Alliance (KEPSA) and the Corporate Council on Africa (CCA) have signed a Trade Initiative that aims at upscaling small and medium-sized enterprises (SMEs) between Kenya and the United States.

This agreement comes on the basis of a longstanding affiliation between KEPSA and CCA focused on increasing Kenya-U.S. trade and investment. This initiative will provide a unique platform to facilitate U.S. and Kenyan SME partnerships, support women and youth to run Kenyan entrepreneurs as well as U.S. women, minority, and diaspora owned businesses, and help SMEs in both countries address the current challenges many face to access the two markets.

The agreement was signed by CCA President & CEO Ms. Florizelle Liser and KEPSA CEO Ms. Carole Kariuki and witnessed by H.E President Uhuru Kenyatta in New York, U.S.A.

Speaking at the signing ceremony, President Kenyatta said that the Government-backed pact was part of efforts to support the growth of the Kenyan SME sector as a key enabler of wealth and employment creation. He went on to say that the agreement will create new opportunities for Kenyan SMEs while adding that the sector plays a key role in guaranteeing the country’s economic resilience especially in times of turbulence.

Ms. Liser commended President Kenyatta for creating a conducive business environment for local and foreign investments to thrive by championing progressive policies and setting up the enabling infrastructure.

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