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Media Council Gears Up Towards World Radio Day Celebrations.

On 13th Feb 2022, the world will be celebrating the world radio day. Proclaimed in 2011 by the Member States of UNESCO, and adopted by the United Nations General Assembly in 2012 as an International Day, February 13 became World Radio Day.  The objective of World Radio Day is to raise public awareness of the importance of radio and to encourage decision makers to use it to provide access to information, and to improve international co-operation among broadcasters. And it works. It is one of the most popular UN International Days.

In a move to ensure that media continues to be a tool to impact the society positively, the Media Council of Kenya’s Africa Media Academy is conducting a media studies module training for journalists and media practitioners from Bungoma, Kisumu, Vihiga, Kakamega and Busia counties at Kibabii University in Bungoma County.

Among the key skills that the council intends to impart in the attendees include the code of conduct, programming code, conflict-sensitive reporting, fact-checking, hate speech, on-air moderation, programme hosting and interviewing, accreditation, reporting from a gender lens and election reporting guidelines.

According to UNESCO, Radio is a powerful medium for celebrating humanity in all its diversity and constitutes a platform for democratic discourse. At the global level, radio remains the most widely consumed medium. This unique ability to reach out the widest audience means radio can shape a society’s experience of diversity, stand as an arena for all voices to speak out, be represented and heard. Radio stations should serve diverse communities, offering a wide variety of programs, viewpoints and content, and reflect the diversity of audiences in their organizations and operations.

Radio continues to be one of the most trusted and used media in the world, according to different international reports. The theme of the 2022 edition of World Radio Day is thus devoted to “Radio and Trust”. 

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